“We are always Logan Paul taking a walk through the woods.”Īll of these issues compounded upon one another, and by the time Howell released his coming out video, “there was nothing left.” At that point, he says he felt he “had been on this runaway train that dominated my life for years and suddenly I just pulled the emergency brake.”Īnd yet, despite all of that, he’s back. (Hi Dan!) Even though Howell worked tirelessly to make videos, he couldn’t escape the derogatory label of YouTuber, which to him implied unprofessionalism. “If you do literally anything less than a new best record every time, sorry, you get the bad graph today,” he says. He also puts the design of YouTube’s Creator Studio in his crosshairs. He talks about how his fervent fanbase made him feel like an “internet Godzilla,” because he couldn’t support other creators without inundating them with a deluge of chaotic commentary.
Howell also expresses frustrations that only a digital celebrity can truly understand. “The journey of your channel isn’t about growing your creative style,” Howell says. And then there’s the tug-of-war between The Content You Want To Make and The Content Your Subscribers Expect From You.
Digital fame comes with nasty comments that cut deeply, even if each one is preceded by 1,000 compliments. In order to “make it,” creators must always be uploading, or else the recommendation algorithm will give them a cold shoulder. He devotes a lot of words to the crushing demands of a career on YouTube. Many of the topics Howell discusses in this video are common talking points in the creator community.
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